Biography
I am a former senior executive with solid experience leading high-performance organizations with a style that combines strategic approach with pragmatic implementation, associated with the best practices of coaching and supporting the improvement of individuals and teams.
My emphasis on people development was always present in my career, as a strong believer that people are the utmost differentiator factor and competitive advantage for any organization. Traditional competitive elements are available in the marketplace as technology can be acquired, processes can be copied from best practices, but with human resources is totally different. People need to be developed, motivated, and engaged, to continuously be productive, successfully facing the fast-growing business challenges, while to maintain good physical/mental health and well-balanced personal and work-life.
After stepping down from the corporate executive career, it was a natural decision to establish a boutique consultant company - Equilibrium Organizational Consulting & Coaching, in July 2021, to provide Coaching and Mentoring and thus, to continue my journey in helping people to improve their lives by achieving their full potential as individuals.
As an executive coach and organizational consultant, targeting to create high impact, my ideal clients operate at the Director level or above, are self-directed and results oriented, have a passion for making a difference and importantly, are willing to make a personal investment in learning from their own experience to guide future action!
As Coaching, I am certified from CCCP (Columbia Coaching Certification Program) class of 2014, a curriculum aligned with the coaching approach to the core competencies defined by ICF - The International Coaching Federation, organization which I am active member since 2019.
I have over 250 hours of practice with executive clients from different organizations (Epson, Unilever, Tupperware and Bauducco Foods), in the areas of general management, marketing, product, sales, and human resources, located in distinct places such as: North America, Brasil, Costa Rica, Ecuador, and Colombia.
In my role as Executive Coach, I utilize a variety of methods to help clients to fully understand the issues and opportunities they are facing. These methods include value clarification, issue identification, brainstorming of action plans, and examining modes of operating in work and life such as learning style, problem solving methods and personal interactions. The process uses a variety of personal and behavior assessment instruments including 360 feedback assessments, MBTI analysis and other value clarification methods determined to be useful to the Clients their self-awareness in the way to obtain his or her goals and objectives.
For Mentoring, I have large business experience with more than 25 years in senior positions having worked for global corporations - 3M, J&J, Ray-o-Vac, Philips, and Epson, in several Latin America markets and diverse industries: health care, consumer goods, consumer electronics, small domestic appliances, personal care, information technology and customer services, what gives me solid practice in successfully interacting with people of different cultures, from various parts of the world.
This understanding is very helpful in coaching/mentoring executives that have been transferred from NA to Latin America and vice versa.
My practice also gave me high commitment to the ESG principles that set the standards for a sustainable corporation, coming from a broad understanding and respect of multicultural perspectives and knowledge in corporate governance.
Clients tell me that coaching has contributed to their leadership effectiveness, focus, personal commitment, and other critical outcomes. Some testimonials received from recent clients who authorized me to use them.
“I believe the program conducted by Paulo was very impactful and meaningful. We had an open and collaborative engagement that allowed for honest, safe communication without judgement. This was instrumental in how we approached each topic and area of focus from week to week.” Erin Suarez
“The coaching program has been very important to me. Transitioning to a management role has been a bit of a learning curve, and this has been vitally important to me in helping me reframe outlook and to develop a broader perspective and more strategic way of thinking.” Lisa Dawson
“I found the program extremely valuable. I would consider it exceedingly rare to have access to the insights and experience that Paulo brought to the engagement. I believe going through this program would raise the development “ceiling” of any who completed it and continue to return value long term.” David Van Der Dussen
“It made be more cognizant of my need to delegate more, which will improve my work life balance.” Elliot Williams
“Having a fresh perspective from someone that have the experience/trust/reputation without the day-to-day hurry and pressure helps a lot to have more pragmatic conversations. I really recommend keeping external coaching programs like this one.” Henrique Sei
“Working with Paulo has been so gratifying and has made a real impact on both my current actions and where I see myself in the future, both personally and with Epson. I highly recommend this process with Paulo to anyone who might have the opportunity.” Lisa Dawson
“I really enjoyed his sharing personal experiences with me as well as his analogies on various topics. His experience in senior level management, managing through challenging situations, conflict resolution, relationship building as well as methodologies related to developing and presenting data to a diverse audience was very helpful.” Nicole Lopez
“The coaching program gave me more perspective and a chance to look more inward, leaving the autopilot mode.” Erick Volavicius
My articles and other referrals can be found on LinkedIn - www.linkedin.com/in/paulo-ferraz-64247214/
This is my mission, my focus, and where I direct my energy and activities.
Additional information.
Scholarship and certifications
- Professional Coach, Columbia Coaching Certification Program (CCCP) ▪ Columbia University - Teachers College -2014
- Corporate Governance, Certified Board Director ▪ Instituto Brasileiro de Governança Corporativa - 2010
- Certified in Advanced Business Management - PGA ▪ Fundaçāo Dom Cabral - Brazil and INSEAD - France - 1995
- Certified in International Business Administration - Columbia University - USA -1989
- Bachelor’s degree - Social Communication and Marketing Specialization ▪ Escola Sup. Propaganda e Marketing (ESPM) with Marketing Specialization - 1978
Other credentials
- Statutory Director of Epson Brasil - 2010 - 2014
- Granted with The Leadership Annual Award by Epson America Inc. - 2013
- Board Member and Vice President of ELETROS - The Brazilian Electro Electronics Industry Association - 2007 to 2009
§ Philips do Brasil Statutory Director - 2007 to 2009
§ Board Member of Phillips Security Association - 2005 to 2009
§ Philips da Amazônia Statutory Director - 1999 to 2009
§ Guest speaker in Marketing and Administration Schools - currently
§ PGA 2005 Class representative at Fundação Dom Cabral Alumni - currently
Career development - main senior executive positions
§ Executive Director & Founding Partner ▪ Equilibrium Coaching & Consulting 2021 - present
§ Vice President Sales Latin America ▪ Epson America Inc. - 2015 - 2021
§ CEO & General Manager Epson Brazil ▪ Epson America Inc - 2010 - 2014
§ General Manager Brazil & Senior VP ▪ Royal Philips Electronics, Lifestyle Consumer Division - 2008 - 2009
§ CEO Latin America & Senior VP ▪ Royal Philips Electronics, Consumer Electronics Division - 2004 - 2007
§ General Manager Brazil & VP ▪ Royal Philips Electronics, Consumer Electronics Division - 1999 - 2003
§ General Manager Brazil & Director ▪ Royal Philips Electronics, Lighting Division- 1997 - 1998
§ General Manager Brazil & Director ▪ Royal Philips Electronics, Consumer Services Division - 1992 - 1996
§ General Manager & Executive Director ▪ Microlite S.A - RAY-O-VAC Batteries Division - 1989 - 1992
CONTACTS
pauloerferraz54@gmail.com
cel. +1 (562) 2795109
LinkedIn - www.linkedin.com/in/paulo-ferraz-64247214/