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TRANSFORM 
Coaching Through Story: How Narrative Structure Elevates Client Breakthroughs 

As coaches, our words have the power to inspire change, but how we shape our message determines its impact. One of the most effective yet underutilized tools in coaching is storytelling—not just as a way to illustrate a point, but as a structured approach to guiding clients through self-discovery, transformation, and action.

In this engaging session, we’ll explore how narrative structures—such as the Hero’s Journey and other storytelling frameworks—can enhance coaching conversations, making them more engaging, memorable, and transformational. You’ll learn practical techniques to help clients reframe their experiences, clarify their vision, and navigate challenges with newfound confidence.

By integrating storytelling into coaching, you can:

• Enhance client breakthroughs by helping them see their own progress as part of a larger transformational arc.
• Foster deeper connections by structuring conversations in a way that resonates emotionally.
• Improve goal-setting and action-taking by using narrative frameworks to create compelling, motivating visions.
• Communicate with greater impact in both one-on-one coaching and group settings.

This session is designed for coaches of all specialties who want to elevate their communication skills and make a lasting impact. Whether you work with executives, entrepreneurs, or individuals on personal growth journeys, mastering the art of storytelling will deepen your coaching practice and empower your clients to step into their own success stories.

Join this session to learn actionable storytelling strategies that will transform the way you coach, inspire, and lead.

About the Speaker: Arturo Weiss

Arturo Weiss is a bilingual (English/Spanish) communications professional focused on speaker coaching and specialized in storytelling for impactful business communication. His training expertise spans various industries, including aviation, language education, leadership, and public speaking. Arturo’s favorite training is mentoring fellow coaches with their client-facing communication skills. He particularly enjoys communications coaching for non-native English speaking coaches.

He is a Senior Facilitator and Train the Trainer Lead at Duarte Inc. His workshop clientele includes the major players in Silicon Valley, Fortune 500 companies and government agencies, including military officers based at the Pentagon.