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The Three Laws of Coaching™ were created to answer a deceptively simple question that every serious coach eventually faces: how do you know, in the moment, whether what you are saying or asking is genuinely good coaching?

Over the past decade, professional coaching has become increasingly defined by competency frameworks. While these frameworks are valuable, they have also become more complex, harder to apply in real time, and more difficult to use as a clean standard for mastery. Recent changes to the ICF Core Competencies highlight this tension clearly. More detail has not necessarily made better coaching easier to recognise or to develop.

This session introduces the Three Laws of Coaching™ as a principle-based framework that sits above and remains agnostic of any single professional body. The Three Laws do not replace competencies. They offer a simpler, more precise way of evaluating coaching moment by moment, regardless of school, methodology, or credentialing system.

In this 90-minute session, Tony Latimer will outline why The Three Laws of Coaching™ were developed, explain each law in practical terms, and show how they integrate into a single coherent standard. Participants will then apply the Three Laws of Coaching™ in small breakout groups, using them as a diagnostic lens for real coaching exchanges. The session concludes with a facilitated discussion and Q&A exploring what mastery looks like when simplicity, responsiveness, and client thinking become the true measures of quality.

Learning Objectives and Core Competency Alignment:
This coach-specific training is designed to support the continued professional development of coaches by strengthening their ability to apply the ICF Core Competencies effectively in live coaching conversations. Through the introduction and application of The Three Laws of Coaching™, participants will deepen their practical understanding of

• Competency 3: Establishes and Maintains Agreements,

• Competency 4: Cultivates Trust and Safety,

• Competency 5: Maintains Presence,

• Competency 6: Listens Actively,

• Competency 7: Evokes Awareness, and

• Competency 8: Facilitates Client Growth.

The session focuses on how these competencies are integrated and expressed moment by moment in service of the client’s thinking, decision-making, and action. Coaches will learn to evaluate their coaching interventions using a simple, principle-based reflective lens that supports ethical, client-centred practice while remaining applicable across methodologies. By analysing real coaching examples and applying The Three Laws of Coaching™ in facilitated discussion and group reflection, participants will strengthen their capacity to make intentional, responsive interventions, reduce habitual or technique-driven responses, and enhance their overall effectiveness when working with clients.

About the Speaker: Tony Latimer, MCC

Tony Latimer, MCC, is an executive coach, leadership adviser, and coach educator with over 25 years of experience working with senior leaders, boards, and professional coaches across Asia, Europe, and the Americas. He is the founder of Profitable Leadership® and Simplicity of Mastery™, and the creator of The Three Laws of Coaching™, a principle-based framework designed to support mastery-level coaching beyond technique and competency checklists.

Tony works with CEOs, senior executives, and leadership teams in complex environments, drawing on a substantial corporate background in international business development and technology leadership prior to becoming a full-time coach. His clients span multinational corporations, financial institutions, government bodies, and high-growth organisations.

As a Master Certified Coach (MCC), Tony is known for his rigorous, minimalist approach to coaching mastery, focusing on presence, precision, and using energy in coaching conversations. He delivers advanced coach training, mentoring, and thought leadership for experienced coaches seeking depth, clarity, and simplicity at the highest levels of practice.