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Core Competencies Spring Summit 2026
with Marion Franklin, MCC
Date: Wednesday, April 8, 2026 | 5:30 PM
 
Shift Happens: Masterful Ways to Evoke Awareness
The presentation will begin with understanding what it means to shift the client's perspective to create awareness. Creating awareness is not necessarily limited to one big a-ha but rather can happen often during the coaching conversation. Participants will learn what they are listening for so they can recognize the leverage point where a shift in thinking can take place. They will learn how to question a client's perception vs. their actual truth. It is also important to understand the client's resistance/reluctance to shifting (holding tight to their story and ideas) because of underlying fears and/or beliefs that aren't actually true that don't support making changes.
 
Earn 1.5 CCEUs

Learning Objectives tied to Core Competencies:

• to recognize the leverage point – where a shift can take place.
• various techniques to create a shift in the client’s perspective. 
• how to use direct communication effectively without compromising their message.
• to leave far more silence than they thought
  • help clients invent new interpretations of their ideas (7.2 and 7.4)
  • connect dots that are not obvious (7.11) and 6.5)
  • listen for discrepancies (7.3)
  • reflect with editorial (6.1 and 7.2)
  • share observations without attachment (7.11)
  • become aware of client’s temporary solutions 7.8)

About the Speaker: Marion Franklin, MCC

Marion Franklin, Master Coach, is a globally recognized master coach and is the author of the highly acclaimed book for coaches: The HeART of Laser-Focused Coaching A Revolutionary Approach to Masterful Coaching that emphasizes getting to the heart of the matter and immediately elevating coaching effectiveness while avoiding common pitfalls. She facilitates ongoing Mentor Practicum groups as well as a Level 1 ICF-approved Laser-Focused Coaching Program that teaches coaching at the master level.

Based on over 30 years of coaching, teaching, and mentoring, Marion Franklin has written a second book – What Would a Wise Person Do? Simple Ways to Cultivate a Fresh Mindset and Find Inner Peace emphasizing human behaviors and personal growth, very helpful for coaches. After attending the School of Practical Philosophy for 12 years, combined with her professional experience, she has gleaned wisdom about human behavior and is passionate about helping people deepen their personal and professional connections as well as live a more fulfilling and peaceful life in a chaotic world.

Marion was interviewed on television for her expertise, has been a featured presenter at many coaching conferences and international book clubs, and was cited in The Wall Street Journal.