ICFSFL Chapter Business Building Series - Phase 1: You Are Not Unclear, You Are Unpositioned - Calendar

Calendar - Event View

ICFSFL Chapter Business Building Series - Phase 1: You Are Not Unclear, You Are Unpositioned

About this event

THE ICFSFL BUSINESS GROWTH JOURNEY
From Unclear -> Positioned -> Trusted -> Chosen -> Growing

“We are supporting coaches in moving from uncertainty and inconsistent growth… to being clear, trusted, chosen, and building a sustainable coaching business.”
What we are building:
A full client acquisition system for coaches, in a shared learning environment. It covers:

Identity • Positioning • Branding • Pipeline • Messaging • Conversion • Objections • Networking

We created a structured pathway!

THE JOURNEY MAP

PHASE 1 — CLARITY & FOUNDATION
(April 14 — Sophia Session 1)
From Unclear -> Positioned
You Are Not Unclear, You Are Unpositioned

What shifts:

From confusion -> clarity
From overthinking -> grounded identity

What attendees gain:

Clear professional identity
Language to describe their work
Confidence in how they show up

This is the inner foundation everything else depends on

PHASE 2 — TRUST & VOICE IN THE MARKET
(May 5 — Ross Session 1)
From Positioned -> Trusted
Build Trust in a Trustless Age

What shifts:

From “I coach” -> “I stand for something”
From credentials -> point of view

What attendees gain:

A compelling, defensible perspective
A story that builds trust
Authentic positioning (even with AI)

This is where clarity becomes belief

PHASE 3 — DIFFERENTIATION
(May 19 — Ross Session 2)
From Trusted -> Memorable
Stand Out in a Sea of Coaches

What shifts:

From “good coach” -> “unforgettable brand”

What attendees gain:

Distinct identity
Recognizable presence
Differentiation in a crowded market

This is where trust becomes visibility

PHASE 4 — STRUCTURE & CONSISTENCY
(May 19 — Sophia Session 2)
From Memorable -> Consistent
Stop Chasing Clients, Build a Pipeline

What shifts:

From hope -> structure
From randomness -> intentional flow

What attendees gain:

A working pipeline
A repeatable system
Relief from feast-or-famine cycles

This is where visibility becomes momentum

PHASE 5 — VALUE & CONVERSION

(May 26 — Ross Session 3)
From Consistent -> Compelling
Communicate Value That Converts

What shifts:

From talking about yourself -> speaking to transformation

What attendees gain:

Client-centered messaging
Clear articulation of value
Stronger conversion conversations

This is where momentum becomes opportunity

PHASE 6 — DECISION & CLOSING

(June 9 — Sophia Session 3)
From Compelling -> Chosen
Why Great Coaches Don’t Get Hired

What shifts:

From “good conversation” -> “clear decision”

What attendees gain:

Understanding of decision dynamics
Ability to move conversations forward
Awareness of where things break

This is where opportunity becomes commitment

PHASE 7 — OBJECTIONS & CONFIDENCE

(July 14 — Sophia Session 4)
From Chosen -> Confident
Stop Freezing When They Say No

What shifts:

From fear -> grounded presence

What attendees gain:

Language for objections
Confidence in tough moments
Ability to stay in the coaching seat

This is where commitment becomes resilience

PHASE 8 — GROWTH & EXPANSION

(September 8 — Sophia Session 5)
From Confident -> Growing
Your Network Is Not Cold

What shifts:

From “I need leads” -> “I activate relationships”

What attendees gain:

Clear outreach strategy
Activated network
Immediate opportunities

This is where resilience becomes growth

ICFSFL Chapter Business Building Series
Get and Stay Hired!

PHASE 1 — CLARITY & FOUNDATION
You Are Not Unclear, You Are Unpositioned

This eight-part series equips coaches with the mindset, structure, and real-world skills required to build a coaching practice that leads to consistent opportunities and client engagement.

Participants will not just learn. They will apply. Each session is designed to move coaches from understanding to action so they leave with real progress in their business.

90 minutes per session

First 30 minutes: Teaching, reframing, and foundational concepts
Final 60 minutes: Power Hour, a guided work session where coaches apply the concepts in real time and leave with tangible progress

This is not passive learning. Coaches will work and leave with tangible results.

PHASE 1 — CLARITY & FOUNDATION
You Are Not Unclear, You Are Unpositioned

The Mindset Shift Coaches Must Make Before Marketing Works

Most coaches believe they need better marketing. What they actually need is clearer internal positioning.

This session challenges the belief that clarity comes from tactics. Coaches explore how internal positioning shapes confidence, language, and business decisions long before marketing and AI tools can be effective.

Power Hour Focus:

Clarifying professional identity
Naming who you serve and why it matters
Rewriting internal narratives that block visibility

Coaches leave with:

Clearer language for how they describe their work
A stronger internal stance going into future sessions

ICF Core Competency Alignment:

Core Competency 4: Cultivates Trust and Safety
Core Competency 5: Maintains Presence

About the Speaker: Sophia Casey, MCC

Sophia Casey, MCC is the Founder and CEO of ICLI RISING, an international accredited coach training and leadership development institute, and is among the top 4% of coaches worldwide to hold the International Coaching Federation’s Master Certified Coach credential.

She is a former Director of First Impressions for a former Vice President of the United States, bringing rare insight into executive presence, influence, and high-level leadership. Today, she is a globally recognized executive coach, mentor coach, accreditation consultant, and keynote speaker.

Sophia is a nine-time author and has been featured in SUCCESS Magazine, NBC, and SiriusXM Radio. Her corporate and organizational clients include Google, Meta, Nationwide Insurance, Dress for Success Worldwide, and other global institutions across corporate, nonprofit, and higher education sectors.

Through her work, Sophia helps leaders strengthen their voice, elevate their leadership presence, and build careers and coaching practices that are both credible and profitable. She is known for creating transformative learning environments where excellence, authenticity, and confidence are cultivated in every season of change.

Date and Time

Tuesday, April 14, 2026, 12:00 PM until 1:30 PM Eastern Time (US & Canada) (UTC-05:00)

Videoconference information will be provided in an email once payment is received.

Event Contact(s)

Claudia R Flores Loucel

Registration Info

Registration has closed - Event is past

Payment In Full In Advance Only

Calendar - Event View