THE ICFSFL BUSINESS GROWTH JOURNEY
From Unclear -> Positioned -> Trusted -> Chosen -> Growing
“We are supporting coaches in moving from uncertainty and inconsistent growth… to being clear, trusted, chosen, and building a sustainable coaching business.”
What we are building:
A full client acquisition system for coaches, in a shared learning environment. It covers:
Identity • Positioning • Branding • Pipeline • Messaging • Conversion • Objections • Networking
We created a structured pathway!
THE JOURNEY MAP
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PHASE 1—CLARITY & FOUNDATION
(April 14 — Sophia Session 1)
From Unclear -> Positioned
You Are Not Unclear, You Are Unpositioned
What shifts:
- From confusion -> clarity
- From overthinking -> grounded identity
What attendees gain:
- Clear professional identity
- Language to describe their work
- Confidence in how they show up
This is the inner foundation everything else depends on
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PHASE 2 —TRUST & VOICE IN THE MARKET
(May 5 — Ross Session 1)
From Positioned -> Trusted
Build Trust in a Trustless Age
What shifts:
- From “I coach” -> “I stand for something”
- From credentials -> point of view
What attendees gain:
- A compelling, defensible perspective
- A story that builds trust
- Authentic positioning (even with AI)
This is where clarity becomes belief
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PHASE 3 —DIFFERENTIATION
(May 19 — Ross Session 2)
From Trusted -> Memorable
Stand Out in a Sea of Coaches
What shifts:
- From “good coach” -> “unforgettable brand”
What attendees gain:
- Distinct identity
- Recognizable presence
- Differentiation in a crowded market
This is where trust becomes visibility
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PHASE 4—STRUCTURE & CONSISTENCY
(May 19 — Sophia Session 2)
From Memorable -> Consistent
Stop Chasing Clients, Build a Pipeline
What shifts:
- From hope -> structure
- From randomness -> intentional flow
What attendees gain:
- A working pipeline
- A repeatable system
- Relief from feast-or-famine cycles
This is where visibility becomes momentum
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PHASE 5 —VALUE & CONVERSION
(May 26 — Ross Session 3)
From Consistent -> Compelling
Communicate Value That Converts
What shifts:
- From talking about yourself -> speaking to transformation
What attendees gain:
- Client-centered messaging
- Clear articulation of value
- Stronger conversion conversations
This is where momentum becomes opportunity
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PHASE 6 —DECISION & CLOSING
(June 9 — Sophia Session 3)
From Compelling -> Chosen
Why Great Coaches Don’t Get Hired
What shifts:
- From “good conversation” -> “clear decision”
What attendees gain:
- Understanding of decision dynamics
- Ability to move conversations forward
- Awareness of where things break
This is where opportunity becomes commitment
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| PHASE 7 —OBJECTIONS & CONFIDENCE
(July 14 — Sophia Session 4)
From Chosen -> Confident
Stop Freezing When They Say No
What shifts:
- From fear -> grounded presence
What attendees gain:
- Language for objections
- Confidence in tough moments
- Ability to stay in the coaching seat
This is where commitment becomes resilience
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PHASE 8 —GROWTH & EXPANSION
(September 8 — Sophia Session 5)
From Confident -> Growing
Your Network Is Not Cold
What shifts:
- From “I need leads” -> “I activate relationships”
What attendees gain:
- Clear outreach strategy
- Activated network
- Immediate opportunities
This is where resilience becomes growth
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ICFSFL Chapter Business Building Series
Get and Stay Hired!
Designing Success Together
How Executive Coaches Can Help Clients
Designing Success Together: How Executive Coaches Can Help Clients
Achieve Better Results While Securing Right-Fit Opportunities
As an executive coach, your ability to facilitate transformation with individual leaders is only part of the equation. To maximize your impact and grow your business, you must also position yourself as a trusted strategic partner—someone who helps organizations achieve their most critical objectives. However, many executive coaches struggle with gaining access to decision-makers, securing high-value engagements, and ensuring their expertise delivers measurable results.
Are you stuck in transactional coaching relationships instead of long-term strategic opportunities? Do you find yourself reactively responding to client needs rather than co-creating engagements that deliver the kind of deeper impact you know coaching can have? And are you relying on generic “discovery conversations” that fail to establish you as a high-value advisor?
In this interactive and high-impact session, you’ll discover the three essential client conversations every executive coach must master to:
- Gain access to key decision-makers and position yourself as an essential business partner.
- Structure engagements for maximum impact by aligning coaching initiatives with business objectives.
- Expand coaching contracts into long-term, strategic engagements that deliver lasting client impact and sustainable revenue.
This session is designed for independent executive coaches, coaching firm owners, and professionals who design or deliver coaching engagements. Whether you’re refining your approach or growing your client base, you’ll gain proven strategies, practical scripts, and a clear roadmap for building and expanding high-value organizational relationships.
About the Speaker: Angelique Rewers
Angelique Rewers is CEO of BoldHaus, an Inc. 5000-recognized company and advocate for helping small enterprises, founders of boutique firms, and self-employed professionals to win and work with corporate clients. BoldHaus has mentored over 15,000+ entrepreneurs in 72+ countries. She's been called the “undisputed champion at helping small businesses land big clients,” in Inc. Magazine. Her expertise has been featured by Forbes, Entrepreneur, Inc., ABC, NBC, CBS, CNBC, Business Insider, HuffPost, WashPost, and more. She's shared stages with superstars like Steve Harvey, Daymond John, Seth Godin, and Jamal Lewis. She lives in Boca Raton with her husband, twins, and goldendoodle.