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International Coaching Week 2026
with Valentina Luján
Date: Tuesday, May 12, 2026 • 12:00 PM

To be happy is for the brave

A science-based talk on happiness that challenges the myth that it’s something you find—showing instead that it’s something you build.

Through the lens of Positive Psychology, it distinguishes between “feeling happy” and “being happy” and introduces a practical model of well-being. It empowers audiences to take responsibility for their lives by choosing courage over comfort and building a more fulfilling life.

Valentina Luján is an expert on the Sciences of Happiness, international speaker, work-shop facilitator, podcaster, happiness trainner, Mexican business woman, mother of two, and promoter of happiness as a personal responsibility. For more than two decades, she’s been studying human behavior in Canada, France, United States, Spain and Mexico, and she has focused for the last 6 years on the scientific study of happiness hand-in-hand with his teacher Dr. Tal Ben-Shahar. In 2021 she created the project Valentinamente Feliz on several platforms from which she shares accessible tools to build a better and more meaningful life. She’s an author of the audiobook “To Be Happy Is Your Responsibility”. She regularly shares her knowledge on Mexican and international media and companies.