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Establishing, managing, and maintaining a professional, compelling brand is essential to pursuing new clients or conducting an effective job search. Telling a meaningful and relevant story to achieve the "law of attraction" from potential clients, hiring managers, and companies enable professionals to establish thought leadership status and define a clear competitive advantage, leaving a positive and memorable impression. This presentation will cover strategies to prepare for and pursue new clients with a compelling brand story that will enable you to stand out in a crowded market, build trust, and generate referrals and repeat clients. Brand expert, author, and career advisor Debra Wheatman will cover understanding your value and sharing things that make YOU unique. She will discuss appropriate preparation, practice, confidence, and ways to showcase your talents to serve as the framework for the expansion and reputation of your business.