How to Leverage AI & Your Story to Package Your Process with Annie Franceschi
(An interactive workshop that includes a Post-talk Toolkit with AI marketing prompts!)
Ready to feel proud to share what you do? Join former Disney storyteller-turned-branding strategist, Annie Franceschi, to learn how to “productize” your coaching, consulting, or services into easier-to-sell solutions that stand out in the sea of sameness.
Whether you’re an AI pro or just getting your feet wet, Annie will show you simple, clear ways to start leveraging your story and tools like Canva and ChatGPT to “package your process” with ease!
Earn 1.5 Resource Development CCEU
Learning Objectives:
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Learn How to Position Yourself as an Expert: Rooted in your unique story, clarify your unique value proposition and set yourself up to become known for your expertise.
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Explore Crafting a Branded Solution: Learn how to shift from "X months of coaching (or consulting)" to a compelling offer that connects to your clients’ needs and goals.
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Discover How to Make Services Visual & Easy to Explain with AI and Canva: Discover how to use new and creative technologies to make your offers clear, visual, and easy to share online and offline.
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Gain Sleaze-free, Authentic Selling Strategies: Discover organic, effective approaches to bringing awareness and new clients into your practice via speaking engagements, networking, and free consultations.
This fun, engaging presentation will equip you to start tapping into the marketing power of AI while staying true to the heart of your business: the human connection. Your journey to a thriving, well-known practice starts here. (And yes, AI played a role in writing this description – learn how in the session!)
About the Speaker: Annie Franceschi
Annie Franceschi is a former Disney storyteller-turned-branding expert. In 2013, she quit a dream job at The Walt Disney Studios to start her practice, Greatest Story Creative®. Since then, Annie has advised hundreds, spoken for thousands, and been featured in Forbes.
Along the way, she's become known for helping coaches confidently tell their stories, streamline their practices, and grow their greatest businesses without stressing social media. Annie's also the bestselling author of 3 books about chasing your dreams through entrepreneurship - the coaching business roadmap, "Establish Yourself," the ultimate guide to changing careers, "Permission to Try," and her first children’s book, "Small Biz for Kids."
She's a Duke University graduate, avid Muppets fan, and happy citizen of Durham, NC - where she lives with her husband, Gus, and her favorite superhero/son, Leo.