THE ICFSFL BUSINESS GROWTH JOURNEY
From Unclear -> Positioned -> Trusted -> Chosen -> Growing
“We are supporting coaches in moving from uncertainty and inconsistent growth… to being clear, trusted, chosen, and building a sustainable coaching business.”
What we are building:
A full client acquisition system for coaches, in a shared learning environment. It covers:
Identity • Positioning • Branding • Pipeline • Messaging • Conversion • Objections • Networking
We created a structured pathway!
THE JOURNEY MAP
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PHASE 1—CLARITY & FOUNDATION
(April 14 — Sophia Session 1)
From Unclear -> Positioned
You Are Not Unclear, You Are Unpositioned
What shifts:
- From confusion -> clarity
- From overthinking -> grounded identity
What attendees gain:
- Clear professional identity
- Language to describe their work
- Confidence in how they show up
This is the inner foundation everything else depends on
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PHASE 2 —TRUST & VOICE IN THE MARKET
(May 5 — Ross Session 1)
From Positioned -> Trusted
Build Trust in a Trustless Age
What shifts:
- From “I coach” -> “I stand for something”
- From credentials -> point of view
What attendees gain:
- A compelling, defensible perspective
- A story that builds trust
- Authentic positioning (even with AI)
This is where clarity becomes belief
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PHASE 3 —DIFFERENTIATION
(May 19 — Ross Session 2)
From Trusted -> Memorable
Stand Out in a Sea of Coaches
What shifts:
- From “good coach” -> “unforgettable brand”
What attendees gain:
- Distinct identity
- Recognizable presence
- Differentiation in a crowded market
This is where trust becomes visibility
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PHASE 4—STRUCTURE & CONSISTENCY
(May 19 — Sophia Session 2)
From Memorable -> Consistent
Stop Chasing Clients, Build a Pipeline
What shifts:
- From hope -> structure
- From randomness -> intentional flow
What attendees gain:
- A working pipeline
- A repeatable system
- Relief from feast-or-famine cycles
This is where visibility becomes momentum
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PHASE 5 —VALUE & CONVERSION
(May 26 — Ross Session 3)
From Consistent -> Compelling
Communicate Value That Converts
What shifts:
- From talking about yourself -> speaking to transformation
What attendees gain:
- Client-centered messaging
- Clear articulation of value
- Stronger conversion conversations
This is where momentum becomes opportunity
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PHASE 6 —DECISION & CLOSING
(June 9 — Sophia Session 3)
From Compelling -> Chosen
Why Great Coaches Don’t Get Hired
What shifts:
- From “good conversation” -> “clear decision”
What attendees gain:
- Understanding of decision dynamics
- Ability to move conversations forward
- Awareness of where things break
This is where opportunity becomes commitment
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| PHASE 7 — OBJECTIONS & CONFIDENCE
(July 7 — Angelique Rewers)
Designing Success Together
What attendees gain:
- Gain access to key decision-makers
- Structure engagements for maximum impact
- Expand coaching contracts
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PHASE 8 — GROWTH & EXPANSION
(July 14 — Sophia Session 4)
From Chosen -> Confident
Stop Freezing When They Say No
What shifts:
- From fear -> grounded presence
What attendees gain:
- Language for objections
- Confidence in tough moments
- Ability to stay in the coaching seat
This is where commitment becomes resilience
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PHASE 9
(Aug 11 — Karina Castro)
Stop Drafting. Start Posting.
What attendees gain:
- Develop their skills when working with clients
Come ready to write. Leave ready to publish.
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| PHASE 10
(Aug 25 — Karina Castro)
Own the Room
What attendees gain:
- Attendees will leave with a concept, a plan, and the clarity to execute it
Come ready to build. Leave with your room designed and ready to launch.
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PHASE 11
(September 8 — Sophia Session 5)
From Confident -> Growing
Your Network Is Not Cold
What shifts:
- From “I need leads” -> “I activate relationships”
What attendees gain:
- Clear outreach strategy
- Activated network
- Immediate opportunities
This is where resilience becomes growth
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PHASE 12
(September 22 — Sabine Gedeon)
The Social Capital Playbook
What attendees gain:
- Understand how social capital drives business growth.
- Identify relationship ecosystems that support business goals.
- Explore positioning, outreach, and follow-up to increase client flow.
- Create a practical next step to strengthen your network.
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| PHASE 13
(Oct 20 — AmondaRose Igoe)
SPEAKING SECRETS REVEALED
What attendees gain:
- Avoid the #1 speaking mistake that hurts credibility.
- Keep audiences engaged from start to finish.
- Build stronger connections with any audience.
- Close presentations with impact and inspire action
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ICFSFL Chapter Business Building Series
Get and Stay Hired!
SPEAKING SECRETS REVEALED: Not-So-Obvious Presentation Strategies Behind Power, Presence, and Profitable Impact
Whether you’re presenting to a boardroom, leading a high-stakes meeting, pitching to clients, or taking the stage in front of hundreds, every speaking opportunity is either building your authority or quietly leaving money on the table.
In this engaging and practical "Speaking Secrets Revealed: Not-so-obvious Presentation Strategies Behind Power, Presence, and Profitable Impact" presentation, participants will learn how to:
- The #1 speaking mistake that's costing you credibility (and how to fix it fast)
- Why most presentations lose the room and exactly what to do instead
- The best ways to build impactful connection with any audience
- Essential presentation closing changes so your audience actually takes action
- How to position, and pitch your presentations to generate more speaking opportunities, clients, and revenue
This engaging presentation by AmondaRose Igoe, Speaking Success Strategist and Best-Selling Author, provides practical insights and actionable strategies to help professionals elevate their speaking presence, communicate their value more effectively, and start achieving the speaking success you deserve.
About the Speaker: AmondaRose Igoe
AmondaRose Igoe is a world renowned Speaking Success Strategist and creator of ShePowered® Speaking, known for helping founders, entrepreneurs, leaders, and experts transform their voice into a powerful asset for influence, income, and impact. Featured on CBS, FOX, and NBC, she teaches high performing professionals how to own the stage with purpose, power, and precision that drive profitable results.
As the author of Pain-Free Public Speaking and Share Your Story, and a featured contributor to Chicken Soup for the Soul, AmondaRose has spent more than two decades helping founders, entrepreneurs, medical doctors, TEDx speakers, television hosts, and mission driven leaders across 20+ countries elevate their confidence, credibility, and visibility.
Through her proven speaking strategies and signature frameworks, AmondaRose helps clients magnetize their audience, monetize their speaking, and multiply their impact. The power of what she teaches has helped hundreds of professionals achieve 2X to 10X growth in their business results through speaking, turning every stage, presentation, podcast, media appearance, and business conversation into an opportunity for greater influence, income, and impact.