ICFSFL Chapter Business Building Series - Own the Room
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About this event
THE ICFSFL BUSINESS GROWTH JOURNEY
From Unclear -> Positioned -> Trusted -> Chosen -> Growing
“We are supporting coaches in moving from uncertainty and inconsistent growth… to being clear, trusted, chosen, and building a sustainable coaching business.”
What we are building:
A full client acquisition system for coaches, in a shared learning environment. It covers:
Identity • Positioning • Branding • Pipeline • Messaging • Conversion • Objections • Networking
We created a structured pathway!
THE JOURNEY MAP
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PHASE 1—CLARITY & FOUNDATION
(April 14 — Sophia Session 1)
From Unclear -> Positioned
You Are Not Unclear, You Are Unpositioned
What shifts:
- From confusion -> clarity
- From overthinking -> grounded identity
What attendees gain:
- Clear professional identity
- Language to describe their work
- Confidence in how they show up
This is the inner foundation everything else depends on
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PHASE 2 —TRUST & VOICE IN THE MARKET
(May 5 — Ross Session 1)
From Positioned -> Trusted
Build Trust in a Trustless Age
What shifts:
- From “I coach” -> “I stand for something”
- From credentials -> point of view
What attendees gain:
- A compelling, defensible perspective
- A story that builds trust
- Authentic positioning (even with AI)
This is where clarity becomes belief
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PHASE 3 —DIFFERENTIATION
(May 19 — Ross Session 2)
FromTrusted -> Memorable
Stand Out in a Sea of Coaches
What shifts:
- From “good coach” -> “unforgettable brand”
What attendees gain:
- Distinct identity
- Recognizable presence
- Differentiation in a crowded market
This is where trust becomes visibility
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PHASE 4—STRUCTURE & CONSISTENCY
(May 19 — Sophia Session 2)
From Memorable -> Consistent
Stop Chasing Clients, Build a Pipeline
What shifts:
- From hope -> structure
- From randomness -> intentional flow
What attendees gain:
- A working pipeline
- A repeatable system
- Relief from feast-or-famine cycles
This is where visibility becomes momentum
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PHASE 5 —VALUE & CONVERSION
(May 26 — Ross Session 3)
From Consistent -> Compelling
Communicate Value That Converts
What shifts:
- From talking about yourself -> speaking to transformation
What attendees gain:
- Client-centered messaging
- Clear articulation of value
- Stronger conversion conversations
This is where momentum becomes opportunity
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PHASE 6 —DECISION & CLOSING
(June 9 — Sophia Session 3)
From Compelling -> Chosen
Why Great Coaches Don’t Get Hired
What shifts:
- From “good conversation” -> “clear decision”
What attendees gain:
- Understanding of decision dynamics
- Ability to move conversations forward
- Awareness of where things break
This is where opportunity becomes commitment
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| PHASE 7 — OBJECTIONS & CONFIDENCE
(July 7 — Angelique Rewers)
Designing Success Together
What attendees gain:
- Gain access to key decision-makers
- Structure engagements for maximum impact
- Expand coaching contracts
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PHASE 8 — GROWTH & EXPANSION
(July 14 — Sophia Session 4)
From Chosen -> Confident
Stop Freezing When They Say No
What shifts:
- From fear -> grounded presence
What attendees gain:
- Language for objections
- Confidence in tough moments
- Ability to stay in the coaching seat
This is where commitment becomes resilience
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PHASE 9
(Aug 11 — Karina Castro)
Stop Drafting. Start Posting.
What attendees gain:
- Develop their skills when working with clients
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| PHASE 10
(Aug 25 — Karina Castro)
Own the Room
What attendees gain:
- Attendees will leave with a concept, a plan, and the clarity to execute it
Come ready to build. Leave with your room designed and ready to launch.
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PHASE 11
(September 8 — Sophia Session 5)
From Confident -> Growing
Your Network Is Not Cold
What shifts:
- From “I need leads” -> “I activate relationships”
What attendees gain:
- Clear outreach strategy
- Activated network
- Immediate opportunities
This is where resilience becomes growth
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PHASE 12
(September 22 — Sabine Gedeon)
The Social Capital Playbook
What attendees gain:
- Understand how social capital drives business growth.
- Identify relationship ecosystems that support business goals.
- Explore positioning, outreach, and follow-up to increase client flow.
- Create a practical next step to strengthen your network.
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| PHASE 13
(Oct 20 — AmondaRose Igoe)
SPEAKING SECRETS REVEALED
What attendees gain:
- Avoid the #1 speaking mistake that hurts credibility.
- Keep audiences engaged from start to finish.
- Build stronger connections with any audience.
- Close presentations with impact and inspire action
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ICFSFL Chapter Business Building Series
Get and Stay Hired!
Own the Room
How to create activating events that draw the right people into your world
You've built your brand voice. You've created your content. Now it's time to build the room where it all comes together.
The coaches and experts who become the go-to in their space aren't just showing up in other people's rooms. They're building their own. A roundtable. A book club. A workshop. A community. A live event. Whatever form it takes, when you own the room, you own the positioning that comes with it.
In this final workshop of the series with Karina Castro, we're going to design your activating event from the ground up. What it looks like, who it's for, how it brings the right people into your world, and how it keeps them there.
You'll leave with a concept, a plan, and the clarity to execute it.
Come ready to build. Leave with your room designed and ready to launch.
About the Speaker: Karina Castro
Our next guest understands something that many brilliant professionals discover far too late: being exceptional at what you do is not the same as being seen for it.
With more than a decade in the marketing industry, she has dedicated her career to helping experts, thought leaders, and service professionals step into the authority they’ve already earned. She has worked alongside TEDx speakers, bestselling authors, and multi-seven-figure coaches, helping them clarify their message, amplify their visibility, and create meaningful connections that lead to real opportunities—not just attention.
What makes her work so powerful is that she doesn’t believe in marketing for marketing’s sake. She believes in helping people find their voice, share their expertise with confidence, and build relationships that create lasting impact. Her approach combines strategic visibility with authentic human connection, allowing her clients to become recognized leaders in their industries without sacrificing who they are.
Her own journey—from building a business with vision, resourcefulness, and determination to helping others elevate their brands and businesses—reflects the very message she teaches: that your greatest opportunities often begin when you have the courage to be seen.
Today, she continues to empower professionals to move from overlooked expert to trusted authority, creating influence that extends far beyond social media.
Please join me in welcoming the founder of Grow Virtual, marketing strategist, visibility expert, and champion for purpose-driven professionals, Karina Castro
Videoconference information will be provided in an email once payment is received.
Event Contact(s)
Claudia R Flores Loucel
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